The Main Street Approach
Every community and commercial district is different, with its own distinctive assets and sense of place. The Main Street Approachâ„¢ offers community-based revitalization initiatives with a practical, adaptable framework for downtown transformation strategy. A transformation strategy is a deliberate path to revitalizing and strengthening a downtown through 4 points, Economic Vitality, Design, Organization, and Promotion, that lead to qualitative and quantitative successes for the area. Each of our committees is dedicated to 1 of the 4 Main Street Approach points. To learn more about our committees and how to get involved click here.
Organization
Working with the public and private sector community leaders to develop consensus and coordinate resources to revitalize downtown.
Promotion
Creating and marketing a positive image of downtown through special events, retail sales, effective advertising and public relations.
Design
Encouraging quality building rehabilitation, signage, public improvements and window displays to improve downtown appearances.
Economic Vitality
Improving economic base of downtown by strengthening existing business, recruiting new businesses, and filling vacancies.
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